Lind Din’s Rice Dumpling in TES

Written by Peter Li-Chang Kuo ( Chinese ) On May 31, 2025 (Saturday), the Dragon Boat Festival arrives. We bought a string of “ vegetable rice dumplings ” (vegetarian zongzi) in advance to offer at the temple for ancestor worship. Coincidentally, all the offerings from the others are also zongzi, though I’m not sure if theirs are vegetarian or not. Fig 1: A Vegetable Zongzi Containing Only Glutinous Rice and Peanuts Each vegetable zongzi costs NTD 40, and its ingredients consist solely of glutinous rice, peanuts, and bamboo leaves. Back when developing the circulation goods of " TES " (The eStore System) system, the inventor Linda Din created the “ vegetable zongzi ,” designed the “ Jingzhi Zong ” trademark, and drew the “ Gimaron ” mascot. Fig 2: Gimaron Represents Vegetable Rice Dumplings “ Vegetable zongzi ” ranks among the top ten key products in TES because it is low-cost and high-margin. The raw material cost is 22.10 yuan, direct labor cost is 3 yuan, and ove...